Recent writing
The efficiency trap: no true improvement without context
Recent explanatory graphics
Past GB articles
Marketing Theory and Practice
- Crossing the Chasm: 4 principles of positioning
- What A Real Marketing Strategy Looks Like
- Un-Differentiators – Branding Fails When It’s Bland
- How to have better website critique conversations
- 10 Commandments of Good Commercial Web Pages (2016 08 21)
- Rule 2 of All Marketing
- 12 Uncomfortable Contradictions of SEO
- Advice for Staff Member Assigned to Content Marketing for a Startup with Zero Budget
- the biggest mistake in #ContentMarketing is to expect a marketer to create good content
- Thoughts on Avinash Kaushik "Objectives / Goals / Metrics" definitions blog post
- marketing follows profitable products and systems, not the other way round
- critique of the top 5 UK broadband comparision sites' landing pages (2014)
- A holistic theory of SEO
- Content marketing strategy (2013)
- Good social media marketing examples are usually just talking about ad budget
Business Theory and Practice
- Vision vs Mission vs Strategy (rectifying the names)
- George C. Marshall on effective leadership
- Team Leader Maxims (2016 09 04)
- A Checklist of 11 Business Strategy Points derived from “11 Rules for Creating Value in the Social Era”
- How Customer Support, Done Right, Fuels Improvement Throughout The Business
Future
- Let’s Try To Understand and Work With the “Digital Revolution” in Terms of Human Factors, Not Technology
- 20 predictions for the next 10 years of the IT industry
- Stumbling into Computing Abundance
- Self-Driving Cars Cannot Do These Things
- Reality Check for the Robot Revolution
- Open source dissolving businesses
- Digital brain blur examples
On Tags and Hashtags
- Forget Hashtags for a Moment: Most Sites Still Aren’t Taking Advantage of ANY Tag Functionality…
- Right and Wrong Ways to #Hashtag on Twitter
- How To Leverage Twitter At Business Conferences
Satire
- Hashtag-jacking events
- If Google SEO “rules” applied to Facebook…
- “Mission Statement” — Who the hell talks like that? — Lots of people, actually.
- Some Job Titles Decoded — Advice for Job Hunters
- Top 10 Signs Your Child May Be Gifted
- 10 Digital New Year’s Resolutions For The People Who Are Annoying Me
- 5 Surprising Discoveries of Neuro-Neuropathology
- Clickbait scientific discoveries
- Cis- things
- #DevOps your job title!
- "New startup aims to:"
- Passive aggressive programmer antipattern
- Useful passive aggressive idea when asked to create KPI reports
- #Productivity guide to the week
- Internet marketing client/provider expectations
- Facebook: with apologies to George Herbert
- LGBTSUAVvP3!n/a
China
- Chinese New Year’s Eve Tomb Attendance
- The Top 10 Most Dangerous Chinese Home Fireworks
- 5 things I'd not previously realized about China's "Great Cannon" DDoS attack system
- Mind-mapping all the different businesses under Alibaba
...and Tencent - Infographic: 3rd Plenum of the 18th Central Committee of the CCP
Comment / thought / rant
- Stop with the boasting about being up early
- A typical team<->management<->development workflow to get from software bug/enhancement/feature to a result
- "I want to write a book" bears absolutely no relevance to "a publisher would like to publish your book" let alone "readers would like to buy this book".
- Spot the problem no one is tackling in the publishing world...
- Managers are usually in that position by accident
- "You worry too much"
- Demonstrating/protesting in the streets, or public acts of resistance: there are three dimensions involved
- Academic course design
- Most investment advice goes like this:
Odyssey Edge
- Qing Dynasty Timeline + Events During the Qing Dynasty
- Timeline of Minimalist Composers
- Atomic Bombing of Hiroshima and Nagasaki: Root Questions…
- Gallery: Paintings for “55 Days at Peking” by Dong Kingman
- list of early American authors in chronological order of birth date
Resources
KnowledgePower articles
KnowledgePower was a digital marketing agency I worked in, and spent probably too much time writing interesting stuff for:
Marketing theory
- Where Do Websites Get Traffic From? [Spoiler: not magic]
- Rule 1 of All Marketing
- 5 Progress Areas for Your Website and Online Marketing
- Marketing Strategy Reset
Digital Marketing Strategy
- Where Do Websites Get Traffic From? [Spoiler: not magic]
- Interactive digital marketing channels strategy guide
- Plan On Your Launch/Startup Being LESS Efficient
- SEO vs PPC explained in 10 Star Wars images
- When Should Digital Marketing Be DIY Marketing?
- Pros and Cons of Agencies for Pay-per-Click
- https://knowledgepower.com/pg/10-areas-for-pay-per-click-improvement/
- Website Content Publishing Resource Planning
- In 2016, What Is Ecommerce?
- https://knowledgepower.com/pg/5-ways-web-designers-often-bad-marketing/
- New Year’s Resolutions for Balanced Marketing Strategy (2016)
Digital Marketing Resources
- Digital Marketing Jargon Guide
- Advice about making your site more Mobile-Friendly
- Not Receiving Customer Emails from a WordPress Site?
- Password Managers
- Switching Your Business Website Into WordPress
- What Analytics Can Tell You… And What It Can’t
- Analytics: What Do You Track In Single Landing Page Promotions?
- Top Ten AdWords Mistakes
- "10 Things Commonly Done Wrong In Google AdWords" (PDF)
Research
- Easy Website Basics To Improve: Examples from local accountants’ websites…
+ swipe-sheet of recommendations for auditing/improving any local business website - 2015 World Consumer Brands Graphic
- Cyber Security Firms – y u no https!!!
- Google Trends: Search Volume Helps Put Keywords In Context
Satire
- KnowledgePower Digital Projects Currently In The Works…
- How Not To Launch Your Blog
- Occupational Surnames For The Digital Age
- Things that are “data driven”
- Clickbait Tweets ending “Here’s how” or “Here’s why”
- What Are We Passionate About Recently?
- Collection of annoying marketing jargon
Misc commentary / opinion
- Strategy for Hiring Talent: 3-Motivations Model for Employers and Employees
- Agile Recruitment Process
- 2 Things We Need For Better Display Advertising Relevance
Links
- @georgebaily on Twitter
- Singularity news (not currently mobile friendly)
- Various past articles published on Medium